Featured
Human authority in the age of AI
Why generative tools increase the value of credibility, proof, and clear human positioning rather than replacing them.
Authority for businesses and the humans that make them.
Execution tools for the brains that power them.
Using The Scriptwriter Test™ to turn your quiet expertise into a loud market presence.
The Scriptwriter Test™
Most businesses are failing it. Here's why.
01
The Protagonist
Are you the Hero or the Guide?
Stop talking about yourself. Start talking about your customer's win. The market doesn't choose the most capable option — it chooses the one that makes them feel most understood.
02
The Stakes
What happens if the movie ends now?
Identify the specific cost of your customer's inaction. Not vague risk. Actual consequence. The businesses that earn trust make the cost of standing still impossible to ignore.
03
The Dialogue
Do you sound like a human or a manual?
Replace corporate jargon with an authentic Director's Cut voice. If your copy sounds like it was written by a committee, it probably was. Real authority sounds like a person.
In a world of AI-generated noise, Human Authority is the only thing that can't be automated.
SJK Labs exists because businesses don't need more "content" — they need a Director's Cut of their own story. To ensure they aren't just seen, but chosen.
Not Built For This
The system wasn't built for you.
These tools were.
A suite of digital tools for neurodivergent and overwhelmed brains — built for execution, not inspiration. Low friction. No fluff. Just the things that actually help.
ONE-TIME — £9
ADHD Admin Starter Kit
The starter kit for getting your admin life under control. Checklist, triage guide, neuroscience explainer and weekly reset routine.
Get the kit — £9 →
£4.99 FOR LIFE — LAUNCH OFFER
Doom Pile
The subscription tool for clearing your mental backlog. Built for the brain that's been meaning to get to it.
Get Doom Pile — £4.99 for life →
ADHD at Work
Your ADHD employees aren't the problem.
The systems are.
Most organisations know they have ADHD employees. Few know how to actually support them — or how to talk about it without getting it wrong. SJK Labs works with companies to close that gap: building internal systems that work for ADHD brains, and the communications strategy to tell that story credibly.
THE AUDIT
The ADHD Workplace Audit
A clear-eyed assessment of how well your organisation actually works for ADHD employees — across systems, management, communication and culture. Includes a written report and recommendations.
THE WORKSHOP
Leadership Workshop
A practical, one-day workshop for managers and HR teams. What ADHD actually looks like at work, what good support looks like, and how to have the conversations that matter.
RETAINED
Consultancy
Ongoing ADHD strategy for your organisation — internal culture, employee support frameworks, and the external communications to back it up.
Founded and led by someone who's built tools for ADHD brains — not just studied them.
For individuals
You have the experience. But the market still isn't choosing you.
Most personal branding advice tells you to post more, niche down, and pick a colour palette. This is different. I am a trained journalist. I analyse your background, your thinking, and turn it into positioning that your market understands. So when the right people come across you, you're chosen.
I spent seven years heading up communications at PageGroup — a FTSE 250 recruitment company. I know what it takes for a person to get noticed, get chosen, and get hired at the highest level. That's not a side note. That's the job.
01 — PERCEPTION
The LinkedIn Luminary
Fix how you're understood the moment someone lands on your profile. This is not about content volume or chasing engagement. It's about making your experience impossible to misread.
- →Profile rewrite (headline, about, positioning)
- →Narrative direction — what you're actually known for
- →Content themes that reinforce authority, not noise
02 — DISTRIBUTION
The Podcast Powerhouse
Get in front of the right audiences — and make sure you're remembered when you do. Most people show up to podcasts and talk. You'll show up with a point of view worth repeating.
- →Guest positioning and story angles
- →Podcast pitch emails
- →Guest one-sheet
- →Signature narrative frameworks
03 — STATUS
The Stage Strategist
Position yourself for stages, panels, and industry visibility that signals authority. Speaking isn't about confidence. It's about being seen as someone worth listening to.
- →Speaker positioning and bio
- →Talk titles that get selected
- →Event targeting
- →Outreach templates
04 — VALIDATION
The Press Pioneer
Third-party validation is the hardest authority lever to earn — and the most durable. This package builds the foundations: the right story angles, the positioning, and the outreach infrastructure. You can't rush media credibility. But you can start building it properly.
- →Story angles rooted in your experience or data
- →Media one-pager
- →Outreach templates
- →Publication targeting
One
£1,250
Build one authority lever
Two
£2,000
Combine two for stronger market presence
All Four
£4,000
Install the full Authority System
Add-on
Video interview — £500
One journalist-led session. Long-form video plus 3–4 LinkedIn clips. The content engine that brings everything else to life.
This can only be purchased as an add-on to an existing package.
✓
Who this is for
- Operators who are trusted internally — but invisible externally
- Founders who know they're capable of more — but aren't being chosen
- Consultants who rely on referrals — and want inbound instead
- Professionals who are tired of being underestimated
✕
What this isn't
- Personal branding fluff
- Posting for the sake of it
- "Just be consistent" advice
- Templates with your name dropped in
- AI-generated content with no thinking behind it
Is your story failing The Scriptwriter Test?
Take the 2-minute Authority Diagnostic to find out exactly where your authority gap is — and why.
For businesses
The gap between what you know and what the market believes is costing you.
Most companies don't have a visibility problem. They have a trust problem. They optimise for being seen instead of being believed — and the gap between what they know and how the market perceives them is where growth stalls.
SJK Labs works with a small number of companies at a time to close that gap. Through narrative, positioning and authority strategy — not more noise.
Book a Scene-Setting Call →Authority Diagnostic
A clear-eyed audit of how your business is perceived — across search, AI platforms and market conversations. Diagnose the gap before you try to close it.
Narrative Architecture
The story your business needs to tell — built around proof, not aspiration. Positioning that earns trust before you're in the room.
Thought Leadership Strategy
A systematic approach to building authority through content and ideas. Your expertise, made visible and credible to the audiences that matter.
Executive Positioning
Leadership authority is company authority. Help your executives and founders become the voices the market turns to.
What's your Business Charisma Score?
Six questions to find out where the authority gap is — and what it's costing you.
Stop waiting to feel ready. Start moving.
Confidence isn't something you find. It's something you build — one movement, one decision, one day at a time.
Courses
On demand
Coming soon
mirra
A 6-week confidence and resilience course that incorporates movement. Built for women who are ready to stop masking and start building.
Movement isn't just physical. It's how we process, reset and rebuild. Mirra combines that belief with the real work of building confidence — for women who are done waiting to feel ready.
Join the waitlist →
Founded by
Sarah Kemp
Narrative architect, journalist and authority strategist for founders, executives and businesses the market keeps underestimating.
Connect on LinkedIn →I founded SJK Labs to solve a problem I kept seeing across twenty years in marketing, communications and journalism: people and companies with real expertise were not being understood, valued or chosen at the level they should have been.
Most personal branding advice tells people to post more, niche down and pick a colour palette. Businesses get the corporate version of the same problem: positioning statements, brand pillars and strategy decks that sound polished but say very little. SJK Labs takes a different approach. I work as a narrative architect, using interviews, document analysis and pattern recognition to uncover the story, authority signals and positioning a person or business already has, but is not yet communicating clearly.
That process led me to develop The Scriptwriter Test™ — a framework for diagnosing why authority is not landing, where perception is breaking down and what needs to change for a person or company to become more clearly understood.
I trained as a journalist and have spent years interviewing people across music, culture, food and business — including Blur, Tim Minchin and Adrian Chiles. My work as both a PR professional and journalist has appeared across UK national titles and internationally in Bloomberg, Nikkei and Dazed & Confused. My podcast reached the Apple Music top 10.
I host PRception — a series exploring how attention becomes authority across markets, culture and real life — and I built Not Built For This, the product arm of SJK Labs, which creates low-friction digital tools for neurodivergent and high-functioning overwhelmed people.
I'm also a qualified fitness instructor and certified spin instructor. I've studied performance, presence and audience attention in multiple forms, including comedy, singing, live events and movement. None of that was accidental. I wanted to understand how attention is earned, held and converted into trust in real time. The same principles that keep a room are the ones that make a founder, expert or business get chosen.
I'm neurodiverse. The pattern recognition, systems thinking and refusal to accept that things have to be done the way they have always been done are not separate from the work. They are the work.
Expertise deserves to be seen clearly. That is why I built SJK Labs.
The blog
Authority, narrative and AI visibility in plain English.
The thinking behind SJK Labs. Practical essays on authority, executive positioning, GEO, and why expertise gets ignored even when the work is strong.
Most read
Why expertise gets ignored
A sharper explanation of why capable people and businesses still get overlooked, and why quality alone is rarely enough.
Framework
The Scriptwriter Test™
The diagnostic framework behind how SJK Labs identifies authority gaps, perception failures, and what needs to change.
Visibility gets you noticed.
Authority gets you chosen.
SJK Labs exists to build the kind of authority that gets businesses chosen — and gives the people building them the visibility they deserve.