The organisational intelligence company
Talk to Sarah ↗Sarah developed FernAI’s narrative, buyer positioning and content strategy with founder Sam Jeremiah. This set the direction for a recorded interview and edited clips for his marketing.
Narrative and positioning
Three content pillars
Founder interview and clips
“We recorded a conversation where Sarah guided me to be able to add clarity to our value proposition, and I have been utilising the edited clips in my marketing ever since.”
THE WORK BEHIND THE WORDS
For FernAI founder Sam Jeremiah, the work began with a narrative and content strategy. That document established the positioning, founder story and content pillars that shaped the subsequent recorded interview.
Sam’s testimonial describes the clarity he gained and his continued use of the edited clips.
Sarah developed an overarching commercial narrative connecting AI investment to measurable business value. The positioning addressed CFOs, CIOs and CDOs, with the founder story explaining the experience behind Sam’s perspective.
The strategy also separated points of view, early patterns and proven results, setting boundaries around the claims FernAI could make.
Sarah developed three content pillars to guide Sam’s communications, connecting the narrative to the concerns of the intended buyers.
The work included content territories and a structured interview plan, giving the recording a clear purpose before it began.
Sarah guided the recorded interview to put the narrative and content pillars into practice. Edited clips then gave Sam material to use in his marketing.
In his testimonial, Sam describes a clearer focus on the CFO’s pain and says he continues to use the clips. These are his reported outcomes.
NARRATIVE · POSITIONING · CONTENT STRATEGY · DELIVERY
This work connects the narrative and positioning behind a company’s communications with the interviews and content that bring it into use.