If buyers, journalists, search engines and AI systems cannot clearly understand what makes you credible, someone less capable but more legible will fill the gap.
SJK Labs helps businesses turn expertise into authority infrastructure: clearer positioning, stronger proof, sharper media logic and a digital ecosystem that can hold up in an AI-first world.
The Legibility Snapshot gives you a fast external read on how clear, credible and easy to hold your business looks from the outside — before you spend more time and budget on content, PR or visibility.
We know you don't like bloated retainers. We don't either.
The first filter for businesses that know something is off, but cannot yet tell whether the problem is positioning, stakes, voice or all three.
A strategic audit of how visible your business currently is in AI search, how coherent your owned-channel narrative is, and what needs fixing before authority-building can work.
The story architecture that turns expertise into clear language, sharper stakes, stronger differentiation and a more coherent commercial narrative.
The ongoing layer where strategy becomes execution: turning a clear narrative into repeated public signals across PR, founder visibility and owned channels.
How AI systems describe 50 regulated businesses, where narratives break under machine reading, and what companies should do now.
This is the clearest public expression of how SJK Labs thinks about the first reader being a machine, why your customer must be the protagonist, and why narrative architecture now shapes what gets retrieved, repeated and believed.
Not Built For This and Doom Pile sit here as proof that the work does not stop at advice. I use the same narrative, positioning and authority logic inside my own ventures.
That matters because this work is not abstract. The ecosystem shows how strategy, media, product and public signal can reinforce one another across search, AI, media and buying moments.
Narrative architect, journalist and authority strategist helping expert-led and founder-led businesses become easier to understand, trust and choose.
Connect on LinkedInI founded SJK Labs to solve a problem I kept seeing across twenty years in marketing, communications and journalism: people and companies with real expertise were not being understood, valued or chosen at the level they should have been.
Most positioning advice tells businesses to post more, niche down, and produce more content. SJK Labs takes a different approach. I work as a narrative architect, helping expert-led and founder-led businesses improve positioning, authority and AI discoverability so they become easier to understand, trust and choose. Using interviews, document analysis and pattern recognition, I uncover the story, authority signals and positioning a business already has, but is not yet communicating clearly.
That process led me to develop The Scriptwriter Test™, a diagnostic framework for identifying why authority is not landing, where perception is breaking down, and what needs to change for a business to become more legible to the market, and to AI systems increasingly doing the work of discovery on a buyer's behalf.
I trained as a journalist and have spent years working with founders, executives and public figures across business, culture and media. My work as a PR professional and journalist has generated coverage in Bloomberg, Nikkei, Dazed & Confused and across UK national titles. My podcast reached the Apple Music top 10.
I'm also building my own ecosystem as a live case study in authority, discoverability and product-market legibility. SJK Labs is the strategy and authority hub, Not Built For This is the media and tools brand, and Doom Pile is the product proof.
I'm neurodiverse. The pattern recognition, systems thinking and refusal to accept that things have to be done the way they have always been done are not separate from the work. They are the work.
Expertise deserves to be seen clearly. That is why I built SJK Labs.
If your business is stronger than the signal around it, the next step is not more noise. It is diagnosis. Start with The Scriptwriter Test™ or the AI Visibility & Narrative Audit, or book a call if you want help deciding which one fits.
