Nosey spotted something.
What you say, do and prove.
Does the story match the organisation? We look at the claims you make, the experience you deliver and the evidence behind both.
Meet Nosey · The SJK Labs mascot
Nosey gets into
your business.
Orbiting the web. Spotting connections. Asking better questions.
Nosey is our professionally curious mascot. A little moon with a big nose for the things that deserve a closer look.
He gives a face to the intelligence behind SJK Labs, the organisational intelligence company.
Professionally nosey
Curious about the
whole picture.
Nosey represents the way we think: looking across what you say, do and prove, what customers are saying, and what humans and AI understand. Then connecting things that are usually treated separately.
Nosey has questions.
What others understand.
What are customers saying? How do people and AI systems describe your business? We examine where their understanding meets your intentions.
Nosey found a connection.
What deserves attention.
Connections, contradictions and opportunities become more useful when you can see what they mean for the next decision.
Put that curiosity to work
Start with the question
that matters.
Our engagements turn research and analysis into priorities shaped around your organisation.
Diagnostic
AI legibility
How do AI systems describe your organisation, and where is the account incomplete or inaccurate?
Explore the audit →Capability
Narrative Architecture
How clearly are your positioning and supporting evidence expressed across your public presence?
Explore Narrative Architecture →Research
Follow the evidence.
Our original research examines how companies are described by AI systems and where those descriptions fall short.
Read the research →A few good questions
Getting to know Nosey.
Who is Nosey?
Nosey is SJK Labs’ mascot: a curious little moon with an orange nose and a notebook. He represents the intelligence and questioning spirit behind our work.
Why a moon?
Nosey is orbiting the web: a character looking across different signals, noticing patterns and bringing useful questions back to the business. The orbit is the story behind the mascot.
Is Nosey the company or a software product?
Nosey is our mascot. SJK Labs is the organisational intelligence company. We use our own technology and research to support client work, with humans leading interpretation and advice.
What do clients receive?
Depending on the agreed scope, an assessment, strategic recommendations, priorities and reporting. Wider work can include implementation support and later reviews.
The starting point
Bring us the question.
Tell us what your organisation needs to be understood for and where the current picture is falling short.