Sarah founded SJK Labs and developed its intelligence technology after repeatedly seeing businesses with real substance being misunderstood, undervalued or overlooked. She brings 20 years across communications, marketing, journalism and organisational reputation, including communications leadership at PageGroup and Moove and experience across hospitality, SaaS, recruitment, fintech and mobility.
The work sits where commercial ambition, public evidence and market interpretation meet. Sometimes the issue is language and proof. Sometimes it sits deeper in proposition, customer experience, culture, leadership or operations.
Most positioning advice tells companies to publish more, niche down and create more content. SJK Labs starts further upstream, looking at the structure underneath the output: what the market should understand, what proof supports that understanding and where perception is breaking down.
Our intelligence system supports SJK Labs’ research, analysis and strategic advice. Sarah leads the interpretation and recommendations. Narrative Architecture is one capability within that wider work.
SJK Labs is the organisational intelligence company. We help leadership teams understand how their organisation is represented, identify gaps in understanding and evidence, and decide what to change.
If the market cannot clearly understand, verify or trust what the organisation is showing, important decisions can move elsewhere without leadership ever seeing where the turn happened.
Read about Narrative ArchitecturePRception brings researchers, founders and operators into conversation about AI, communications and organisational understanding.
Sarah’s conversations with founders, researchers and operators explore AI, communications and organisational understanding, informing SJK Labs. She is also a member of AI Circle and Brighton & Hove chapter lead for The AI Social.
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