Authority building.
In practice.

Working in-house, I partnered with Moove's leadership to shape the narrative around the company's global growth — building their credibility in the autonomous mobility market and developing the stories that earned coverage in the world's leading technology, financial and business press.

I've always believed that the best communicators make things outside of work too — not for a client, not for a brief, just because the story was worth telling. Authority is a way of thinking. These are what that looks like in practice, from editorial proof to public writing on Narrative Architecture for AI retrieval.

Working in-house, I partnered with CEO Steve Ingham to develop his personal narrative around disability inclusion and executive leadership — shaping the story that earned coverage in some of the world's most influential titles and broadcast platforms.