SJK Labs is the organisational intelligence company. We help leadership teams understand how their organisation is represented, identify gaps in understanding and evidence, and decide what to change.
Nosey is SJK Labs’ professionally curious investigator. He asks questions, follows clues and spots connections and opportunities worth a closer look.
He is professionally nosey: orbiting the web, spotting connections and asking better questions. His job is to follow the clues and bring useful questions back to the business. Our proprietary technology supports the research; Sarah Kemp leads the interpretation and advice.
Narrative Architecture is a capability within SJK Labs’ organisational intelligence work, supported by its proprietary intelligence technology. It structures how an organisation’s positioning and evidence are expressed across its website, leadership language and communications.
The work includes deciding what the company is really saying, what proof belongs closest to which claim, and how the same explanation should travel across key pages and public signals.
If you want the fuller category definition, read Narrative Architecture.
The Scriptwriter Test is SJK Labs' diagnostic for finding where authority breaks down. It tests protagonist, stakes and dialogue: who the story centres, why the problem matters, and whether the language sounds human enough to persuade. It is designed to diagnose narrative weakness before more content, PR or visibility work begins.
It is the first filter for businesses that know something is off but cannot yet tell whether the issue is positioning, urgency, voice or all three at once.
The service page is here: The Scriptwriter Test™.
The Legibility Gap is the gap between how strong a business really is and how clearly the market can understand, trust and retrieve that strength. It shows up when capable companies are seen but misread, remembered vaguely, or overlooked by buyers, journalists, search engines and AI systems.
In practice, that means expertise exists, but the signals around it are too fragmented, generic or weak to compound properly in public.
The canonical explanation is on The Legibility Gap.
At SJK Labs, GEO means Generative Engine Optimisation: making a brand easier for AI systems to understand, describe and retrieve accurately. It overlaps with SEO, but focuses more on entities, proof, schema, repeated language and the wider structure that shapes machine interpretation.
Good GEO is usually the result of better clarity upstream. It works best when the business already knows what story it is trying to make legible and what proof should support that story.
Read the fuller definition on What is GEO?.
Narrative strategy decides what the market should understand, remember and repeat about a business. PR distributes that story through media, interviews and public moments. At SJK Labs, narrative comes first, because amplification works poorly when the underlying story, stakes and proof are still unclear.
PR can create reach, but narrative strategy decides what that reach is actually carrying. If the story is vague, generic or badly structured, more exposure usually scales confusion rather than authority.
The comparison page is here: SJK Labs vs traditional PR agencies.
SJK Labs usually starts with the clearest entry point for the problem in front of the business. Sometimes that is a defined diagnostic. Sometimes it is a deeper strategy engagement. The goal is to start where the signal is actually breaking.
We agree the commercial question and scope first. Our intelligence system supports the analysis; Sarah leads the advice. A defined audit can be a starting point, with wider work and follow-up agreed around your priorities.
If you are not sure which fits, book a call.