Deliverable 01
Narrative diagnosis
A clear read on whether the story is breaking on protagonist, stakes, dialogue, or all three.
Who this is for
- A founder who knows the business is stronger than the way it currently sounds.
- A CMO or commercial lead trying to work out whether the problem is positioning, urgency or language.
- A leadership team about to brief copy, PR or a new homepage and wanting the diagnosis before the output.
What you get
Deliverable 02
Breakpoint analysis
The specific places where the market is likely to lose the thread, stop caring, or fail to feel the consequence.
Deliverable 03
Direction note
A short, practical brief on what needs to change next and whether the next move is copy, positioning, audit or deeper development.
What this is not
- Not a homepage rewrite.
- Not a content plan or campaign brief.
- Not a brand workshop with fifteen stakeholders in a room.
- Not a substitute for the wider retrieval audit if the problem extends beyond the story itself.
How it runs
Day 01
Brief
We gather the materials, context and commercial pressure around the story.
Day 02
Read
We review the public-facing story, the key internal claims and the language already in circulation.
Day 03
Test
We run the protagonist, stakes and dialogue lens until the structural miss is clear.
Day 05
Readout
You get the diagnosis, the commercial consequence, and the next move.
FAQ
Who is this for?
Founders, CMOs and leadership teams who can feel the story is underperforming but do not yet know why.
What do we get after five days?
A diagnosis of where the story is breaking, why that matters commercially, and what needs to change next.
Is this a copywriting project?
No. This happens before copywriting. It is the diagnosis that stops the wrong rewrite.
Is the fee fixed?
Yes. The Scriptwriter Test™ is a fixed-fee diagnostic at £3,000.
What usually comes next?
If the issue is bigger than the story alone, the next step is usually The Legibility Audit or Narrative Development.
If the story is costing you trust, name that first.
The fastest useful move is the one that tells you what is actually wrong.