Deliverable 01
Narrative diagnosis
A clear read on whether the story is breaking on role, stakes, voice, or all three.
Who needs this diagnosis
- A founder who knows the business is stronger than the way it currently sounds.
- A CMO or commercial lead trying to work out whether the issue is positioning, urgency, narrative or language.
- A leadership team about to brief copy, PR or a new homepage and wanting the diagnosis before commissioning the output.
What the diagnosis gives you
Deliverable 02
Breakpoint analysis
The specific places where the market is likely to lose the thread, stop caring, or miss the commercial consequence.
Deliverable 03
Direction note
A short, practical brief on what needs to change next and whether the right move is copy, positioning, audit or deeper development.
What this diagnosis is not
- Not a homepage rewrite.
- Not a content plan or campaign brief.
- Not a brand workshop with fifteen stakeholders in a room.
- Not a substitute for the wider retrieval audit if the problem extends beyond the story itself.
How the five days work
Day 01
Brief
We gather the materials, context and commercial pressure around the story.
Day 02
Read
We review the public-facing story, the key internal claims and the language already in circulation.
Day 03
Test
We run the role, stakes and voice lens until the structural miss is clear.
Day 05
Readout
You get the diagnosis, the commercial consequence and the clearest next move.
FAQ
Who is this for?
Founders, CMOs and leadership teams who can feel the story is underperforming but do not yet know why.
What do we get after five days?
A diagnosis of where the story is breaking, why that matters commercially, and what needs to change next.
Is this a copywriting project?
No. This happens before copywriting. It is the diagnosis that stops the wrong rewrite.
Is this the full engagement?
No. The Scriptwriter Test™ is a defined entry point. Some clients only need the diagnosis. Others use it to shape the wider engagement that follows.
What usually comes next?
If the issue is bigger than the story alone, the next step is usually AI Visibility & Narrative Audit or Narrative Development.
If the story is costing you trust, name that first.
The fastest useful move is the one that tells you what is actually wrong.