Step 01
Sarah Kemp
Founder of SJK Labs. Sarah leads research, interpretation and strategic advice.
SJK Labs, research and PRception
How SJK Labs fits together
SJK Labs is the organisational intelligence company. Sarah Kemp is the founder. The Legibility Gap and The Scriptwriter Test™ support the diagnostic work; Narrative Architecture is a capability within the system.
How the ecosystem fits together
SJK Labs delivers the organisational intelligence work. Nosey is our professionally curious investigator, and PRception is Sarah’s podcast. Our services and research turn questions into useful findings.
Step 02
SJK Labs
SJK Labs is the organisational intelligence company.
Step 03
Nosey · Our investigator
Nosey is SJK Labs’ professionally curious investigator. He asks questions, follows clues and spots connections and opportunities worth a closer look.
Step 04
PRception
Sarah’s podcast explores how people, organisations and AI systems decide what matters. The conversations inform SJK Labs’ research and thinking.
Founder
Who is Sarah Kemp?
Sarah Kemp is the founder of SJK Labs. She is a narrative architect, journalist and strategy operator focused on why credible companies still lose clarity, trust and retrievability before the market has fully understood them.
Her work brings together organisational research, strategic judgement and an understanding of how public evidence shapes interpretation.
The business
What is SJK Labs?
SJK Labs is the organisational intelligence company. We help leadership teams understand how their organisation is represented, identify gaps in understanding and evidence, and decide what to change.
A concept used in our work
The Legibility Gap
The category-level concept: the gap between what a company knows about itself and what the market can actually understand, trust, remember and retrieve from public information.
Read the canonical page →Diagnostic framework
The Scriptwriter Test™
The three-part framework SJK Labs uses to test protagonist, stakes and dialogue before a company pours more energy into tactics.
Explore the framework →A capability within SJK Labs
Narrative Architecture
A capability within SJK Labs’ wider organisational intelligence work, focused on how positioning and evidence are expressed and understood.
See the methodology →Nosey represents our curiosity. PRception contributes conversations and ideas to SJK Labs’ thinking. SJK Labs brings that thinking into its organisational intelligence and strategic advice.
External profiles and platforms
Professional profiles
Primary domains
Next reads
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