Where the market still has to work too hard to understand or trust the brand.
SJK Labs diagnostic
The Narrative Gap Audit
A fast SJK Labs read on the gap between what your business really is and what the market can actually understand, trust, remember, and retrieve.
What this audit looks for
If the market cannot understand you quickly, it is harder to trust you, remember you, or retrieve you when it matters.
This audit is designed to show whether the public story is carrying the strength of the business properly, or whether your authority is still getting lost somewhere between what you know internally and what the market can actually hold onto.
What proof or authority already exists, but is not yet doing enough work publicly.
What narrative territory still looks ownable from the outside.
Want the full picture?
Book the Scriptwriter Test
If the Snapshot shows a real signal problem, the next step is the full Scriptwriter Test: the deeper SJK Labs read on story, differentiation, proof, and what should happen next.