Strategic diagnostic

AI Visibility & Narrative Audit

A ten-day strategic audit showing how visible your business currently is in AI search, how coherent your website and owned channels are, and what to fix before authority-building can work.

Defined diagnostic fixed scope
10 days from kick-off to delivery
10-day strategic diagnostic

Who needs this audit

Use this when the business is stronger than the signal. The expertise is there. The substance is there. But buyers, search, and AI are not forming one clean memory of what makes the business worth choosing.

Best fit

You know the work is strong, but the market signal feels strangely soft.

Competitors with weaker substance are easier to explain, easier to cite, and easier to remember.

Why it matters

AI visibility is now a commercial problem, not just a content problem.

If AI systems cannot form one stable read on your business, they are less likely to retrieve you at the moment your buyer is researching the category.

What you need

A strategic diagnosis before you spend more on PR, GEO, or brand activity.

The point is to fix the narrative and structure first, then build authority on top of something stable.

What the audit gives you

The report combines the visibility layer and the narrative layer so you can see not just whether the brand is showing up, but why it is or is not being retrieved.

Layer 01

AI visibility picture

A structured view of where the brand currently appears across AI search surfaces, where competitors are being surfaced instead, and which topics or pages are currently carrying the signal.

Layer 02

Owned-channel narrative audit

A readout of what the website, spokesperson, and supplied channel content are actually saying — and whether the same story is being repeated cleanly enough to compound.

Layer 03

Simple GEO scorecard

Executive-friendly scores out of 10 for overall GEO readiness, narrative consistency, website GEO readiness, and spokesperson alignment.

Layer 04

What to fix first

A prioritized action plan covering narrative alignment, website structure, proof gaps, and the order of operations before authority-building.

How the ten days work

Delivered over ten working days, from kick-off through to strategic readout.

Days 01–02

Collect

Gather the current AI visibility picture, website surfaces, spokesperson inputs, and representative owned content.

Days 03–05

Read

Analyse what the brand is actually saying across the site and channels, and how those messages compare.

Days 06–08

Diagnose

Separate visibility problems from narrative problems, and turn the raw signals into a strategic explanation.

Days 09–10

Readout

Deliver the report, walk through the findings, and show what should happen next if the business wants to improve visibility and authority.

What happens after the audit

The diagnostic is not the destination. It is the decision-maker. It shows whether the next move is narrative work, channel alignment, or authority-building.

Phase 01

Narrative alignment

Fix the story so the business is described clearly and consistently across its owned channels.

Phase 02

Retrieval structure

Strengthen the public-facing materials and proof architecture so the clearest version of the business is easy for AI systems to retrieve.

Phase 03

Authority building

Once the narrative is stable, build corroboration and authority through PR, thought leadership, external placements, and repeatable proof.

FAQ

What does the audit look at?

It combines two things: how visible your brand currently is across AI search surfaces, and how clearly your website and owned channels are repeating one coherent story.

How is this different from The Scriptwriter Test™?

The Scriptwriter Test™ diagnoses the story itself. The AI Visibility & Narrative Audit shows how that story is or is not compounding across your website, AI visibility picture, and owned channels.

What do we receive at the end?

A strategic audit showing the current visibility picture, the channel-by-channel narrative read, a simple scorecard, and a prioritized action plan.

Is this implementation?

No. This is the diagnosis and prioritization layer. Narrative alignment and authority-building execution sit in follow-on engagements.

Is this the full engagement?

No. The AI Visibility & Narrative Audit is a defined starting point. Many clients use it to scope the wider engagement that follows.

If the business is strong but the signal is weak, start here.

The audit gives you the explanation behind weak visibility, the narrative diagnosis behind weak retrieval, and the strategic path into the work that follows.