Deliverable 01
Core narrative
The role, stakes and central commercial truth the business needs the market to hold.
Who this is for
- A founder or leadership team whose business has substance but no clean narrative spine.
- A CMO who needs the positioning, proof order and language to line up before the next website, sales or PR push.
- A business moving category, sharpening focus or preparing for a bigger visibility phase.
What you get
Deliverable 02
Proof hierarchy
A clean order for the evidence, claims and credibility signals that should do the heavy lifting.
Deliverable 03
Messaging system
Repeatable language the team can use across homepage, sales, decks, PR and founder communication without drift.
What this is not
- Not a visual identity project.
- Not a website build.
- Not a campaign plan dressed up as strategy.
- Not a stakeholder exercise designed to please everyone.
How it runs
Week 01
Interrogate
We review the materials, the pressure points and the current shape of the story.
Week 02
Structure
We define the role, the stakes and the proof order the business needs.
Week 03
Language
We turn the structure into words the team can carry forward without flattening it.
Week 04
Land
You get the system, the rationale and the practical language to use next.
FAQ
What comes out of this?
A clearer core narrative, a proof hierarchy and a messaging system the team can repeat without drift.
How is this different from brand strategy?
It is narrower and more commercial. The focus is the story the market has to hold, not a wider brand process.
When does the custom tier apply?
When the work needs to cover multiple audiences, products, regions or complex stakeholder groups. That work starts at £15,000.
Does this include website writing?
No. It gives the system the writing should follow. Page-level copy is separate.
What usually follows this?
Narrative Development often leads into Authority Building, where the same story is reinforced publicly over time.
If the story needs to hold under pressure, build the spine first.
That means role, stakes, proof and language working as one system.