Month-on-month scope
Editorial planning
The monthly narrative priorities, angles and proof choices that keep the work coherent rather than scattered.
Who this is for
- A founder-led business with the strategy in place but not enough external corroboration around it.
- A team that needs repeated earned signal, not one burst of activity.
- A company ready to keep the same narrative moving across media, founder presence and long-form proof.
What you get
Month-on-month scope
Earned-media execution
PR, podcast pitching and bookings, and journalist-led interview formats that create third-party signal.
Month-on-month scope
Founder visibility
Ghostwritten long-form articles plus founder visibility on LinkedIn and Substack, tied back to the same central story.
What's in scope, and what isn't
Authority Building covers the editorial and earned-media work that builds external corroboration: PR, podcast pitching and bookings, journalist-led video interviews, ghostwritten long-form articles, founder visibility on LinkedIn and Substack.
It does not include website development, schema markup or other technical GEO implementation. That work sits with a specialist technical partner — recommended on request, contracted separately. This separation is deliberate. Editorial and technical are different crafts. Bundling them produces worse work in both.
What this is not
- Not website development.
- Not schema markup or technical GEO implementation.
- Not a one-month publicity burst.
- Not generalist marketing support for every channel.
How it runs
The work runs in three-month operating blocks inside a six-month minimum.
Month 01
Set the line
We fix the narrative priorities, the proof choices and the right editorial surfaces.
Months 02-03
Build signal
We pitch, place, write and reinforce the same story across earned and founder-led formats.
Months 04-05
Compound
The repeated signal starts creating recall, cleaner shorthand and stronger external corroboration.
Month 06
Review
We review what is compounding, where to press harder, and what the next retained block should focus on.
FAQ
What is Authority Building?
It is the retained execution layer where the narrative is reinforced publicly through editorial, earned-media and founder visibility work.
What is included month to month?
PR, podcast pitching and bookings, journalist-led video interviews, ghostwritten long-form articles, and founder visibility on LinkedIn and Substack.
Why is there a six-month minimum?
Because corroboration compounds. One month creates activity. Repetition across months creates recall and trust.
Does this include website development or schema markup?
No. That sits with a specialist technical partner and is contracted separately.
How is it priced?
Authority Building is scoped to the brief. It is not sold as a fixed-fee package.
If the strategy is clear, the next job is repetition.
The same narrative needs to show up often enough, and cleanly enough, to become the version the market repeats back.